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Elevate your style with the unique dial and edgy styling of the HTM 2.0 collection from DRIVE by Citizen Eco-Drive. Your eyes will be drawn to the bright accent color surrounding the crystal and push buttons. Citizen's own light-powered Eco-Drive ensures you will never need to replace a dead battery. What is DRIVE? * DRIVE from Citizen Eco-Drive is a new collection, from the Citizen design studio, uniquely designed for the millennials, the next generation of Citizen Eco-Drive consumers * Uses our Eco-Drive Technology, runs on any kind of light and never needs a battery * Provides youthful edgy design, on trend product at very affordable price points * Debuts proprietary cutting edge technology, such as Chroma finish * Chroma finish is a patented process which coats the case with one layer of color, a layer of powder coat and 7 layers of clear coat. It is very similar to the finish of a car. This allows for bold, bright colors that are highly durable and scratch resistant * Solid stainless steel cases and bracelets * Water resistant to 100 meters HTM 2.0 Those driven to succeed know that smart & classic designs set them apart in this busy, high-tech world. Proprietary chroma finishing encircles the dial, bezel and crown of this watch with dot dial design. Additional details include luminous hands and markers, WR 100M and 1/5 second chronograph on select models. From the Citizen Design Studios, Drive from Citizen Eco-Drive is fueled by light, any light, so it never needs a battery. Diagram of Features Color Variations Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly accled Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such spet batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.