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Brand Leadership

Name: Brand Leadership
Brand: David A. Aaker
SKU: 308520503
Price: 24.92 CAD
Availability: InStock

Product ID: 308520503

CA$24

Duties & taxes included

In stock

Sold byAmazon CanadaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

ISBN-13: 9781847398352

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David...

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