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Directions

Follow Instructions Provided - Contact Us If You Have Any Questions

Safety Warning

Always Perform A Patch Test Prior To Using This Product - Do Not Use If Allergic To Any Of The Ingredients - Discontinue Use Immediately If Burning, Redness, Itching Occurs while Using This Product.

See more ","brand":{"@type":"Brand","name":"la riche directions"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.2"},"review":[{"@type":"Review","author":{"@type":"Person","name":"B***H"},"reviewBody":"Hi, very happy with product, it does start to wash out fairly quickly, but leaves all sorts of fantastic hi lights, with reddy blue tints I’d say roughly 4 weeks, before you need to renew, to get back to original, this was my first go at my wife’s hair, and now I have a new career, with several appointments booked!! As a hairdresser I loved the product !!!!!!! And we have reordered. Give it a go!!!","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"N***S"},"reviewBody":"I bought this during lockdown to dye the bleached areas of my hair. The colour goes on really well and gives a rich colour at first, however it does wash out really quickly and unfortunately leaves behind a green tint that is impossible to get rid of. I tried several colour removers and rebleaching without success. Even a professional hairdresser couldn't remove the green staining.","reviewRating":{"@type":"Rating","ratingValue":"2.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"H***)"},"reviewBody":"Was really pleasantly surprised. My daughter has darkish ginger hair and this showed really well. No irritation or anything has washed to a nice colour. I'm not expecting it to last more than 8 washes, but that's a good thing. Would definitely use again. The picture is after 1 wash.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"M***E"},"reviewBody":"Used directions for about a decade now, this colour is just as brilliant, I leave it on for about 3/4 hours before washing out 😅and lasts about a month with washing my hair every two days, best colour I've tried and i highly recommend. Plum is the colour I use on the top half of my hair but bottom half is also directions 😊","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"M***N"},"reviewBody":"Made my hair turn green and will not fade !!!","reviewRating":{"@type":"Rating","ratingValue":"1.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"H***M"},"reviewBody":"Brilliant colour at first really bright purple, but the problem is after that when it’s fades it goes blue then green and no other colours even bleach doesn’t budge it","reviewRating":{"@type":"Rating","ratingValue":"2.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"L***J"},"reviewBody":"recently changed my hair colour and these are fabulous. Arrived earlier than expected and the colour is fab really vibrant","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"C***M"},"reviewBody":"My beard started to go white at the sides so I fancied a nice vibrant colour instead of the usual boring browns that we male have to put up with so I have a nice plum coloured beard. My wife excepts my eccentricity now and my daughters love it I get lots of positive comments on the colour, only one person said it didn't suit but he is a miserable old sod anyway.I love it and that is the main thing","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}}]},{"@type":"Product","name":"La RicheDirections Colour Kit Inc Shampoo, Hair Dye & Conditioner 100ml-Flamingo Pink","url":"/product/57107920","image":"https://images-na.ssl-images-amazon.com/images/I/71fTS4hjzCL.jpg","offers":{"@type":"Offer","price":6751,"priceCurrency":"CAD","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"ca","applicableCountry":["ca"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"La RicheDirections Colour Kit Inc Shampoo, Hair Dye & Conditioner 100ml-Flamingo Pink","brand":{"@type":"Brand","name":"la riche"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.2"},"review":[{"@type":"Review","author":{"@type":"Person","name":"N***A"},"reviewBody":"Perfect","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"E***N"},"reviewBody":"Die Farbe ist toll aber das Shampoo was dabei ist, ist fĂŒr meine Haare ein graus.Danach FĂŒhlen sich meine Haare wie Stroh an :(","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"S***E"},"reviewBody":"La couleur est jolie, le kit est complet avec le pinceau c'est simple d'appliquer la coloration sur les cheveux :) j'espĂšre que la couleur va tenir !","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}}]},{"@type":"Product","name":"X2 La Riche Directions Semi-Permanent Conditioning Hair Colour 88ml - Violet & Lilac by La Riche","url":"/product/52361859","image":"https://m.media-amazon.com/images/I/61S7tZbTsmL.jpg","offers":{"@type":"Offer","price":7570,"priceCurrency":"CAD","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"ca","applicableCountry":["ca"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"X2 La Riche Directions Semi-Permanent Conditioning Hair Colour 88ml - Violet & Lilac by La Riche","brand":{"@type":"Brand","name":"la riche"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.4"},"review":[{"@type":"Review","author":{"@type":"Person","name":"P***N"},"reviewBody":"This is fantastic the best hair dye ever so good i have ordered more of these i love the colour and it is so easy to use and my hair is also softer no longer dry my friends all love it i would give it 10 stars if i could :)","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***R"},"reviewBody":"I love directions dye, super conditioning and has never failed me in the 10yrs I’ve been using it. Thanks!","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"E***E"},"reviewBody":"Did what it’s ment to do","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"J***E"},"reviewBody":"So I used the Lilac on white Blonde (with a bit of semi permanent pink in it actually so I thought it would go more pinky purple). The last photo is my hair before this.Well, it's gone a lot darker and more blue than I was expecting. It's not lilac that's for sure! I went with the directions 100%, even the 15 minute mark and wow. Roots went grey and the rest is blue purple.","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"E***A"},"reviewBody":"Such pretty pretty colours. Always worth the money! Great to put on hair as is, or mix with some conditioner for a softer/pastel look.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"K***Y"},"reviewBody":"Love the colours and works amazing with bleached hair","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"J***A"},"reviewBody":"Very misleading as the product description says lilac and violet and that is what you get but the picture actually shows lilac and lavender. So you get something else than expected. Violet is much much darker than lavender.","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"B***C"},"reviewBody":"Great long lasting colour,Doesn’t dry your hair out like some colours.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}}]},{"@type":"Product","name":"La RicheDirections Semi-Permanent Hair Colour Dye x2 Pack-Pastel Pink (dir)","url":"/product/39996277","image":"https://m.media-amazon.com/images/I/71QlsSHd7rL.jpg","offers":{"@type":"Offer","price":5694,"priceCurrency":"CAD","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"ca","applicableCountry":["ca"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"La RicheDirections Semi-Permanent Hair Colour Dye x2 Pack-Pastel Pink (dir)","brand":{"@type":"Brand","name":"la riche"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"2.0"},"review":[{"@type":"Review","author":{"@type":"Person","name":"A***S"},"reviewBody":"I have used many semi-permanent, \"exotic-color\" hair dyes over the years, and I would not use this brand again.I applied over freshly bleached, light blonde hair. I used 1.5+ containers over two treatments. End result was very pale highlights. I ended up blending with more saturated dyes to get more color coverage.","reviewRating":{"@type":"Rating","ratingValue":"2.0","bestRating":5}}]},{"@type":"Product","name":"X2 Directions Semi-Permanent Conditioning Hair Colour 88ml - Spring Green & Apple Green","url":"/product/26108157","image":"https://images-na.ssl-images-amazon.com/images/I/61u9oYj0-NL.jpg","offers":{"@type":"Offer","price":4466,"priceCurrency":"CAD","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"ca","applicableCountry":["ca"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"X2 Directions Semi-Permanent Conditioning Hair Colour 88ml - Spring Green & Apple Green","brand":{"@type":"Brand","name":"la riche"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8}},{"@type":"Product","name":"La Riche Directions Semi-Permanent Hair Colour Dye Neon Blue","url":"/product/18456057","image":"https://m.media-amazon.com/images/I/51Jwc3x57aL.jpg","offers":{"@type":"Offer","price":3057,"priceCurrency":"CAD","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"ca","applicableCountry":["ca"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":" \n \n \t\n \t\n \t\t\n \t\t\t

This La Riche Neon Blue hair dye doesnt just offer you a stunning colour but also it allows you to get that colour effortlessly. With easy to follow instructions and a simple application process, this neon blue hair dye helps you to create the ultimate look with ease. The way it works is to ensure you can have this colour instantly without hassle, making you stand out in an moment. The size of this La Riche Neon Blue hair dye is 88ml, meaning that it has more than enough to achieve full coverage. This means that you can have a full head of neon blue hair dye easily. Even though there is more than enough La Riche Directions hair dye to make you blue all over, you dont have to. You can choose alternative styles such as dip dye and streaks. No matter what you want to do with this dye, we know it is perfect for you. The best bit about this La Riche Neon Blue hair dye is its insane colour. The vibrancy of this shade will effortlessly stand out no matter where you go, which means you will definitely have all attention on you. With this neon blue hair dye you can ensure you have a stand out image that you and everyone else will instantly fall in love with. Another great thing about this La Riche Neon Blue hair dye is that it lasts up to six weeks. This means that throughout the summer holidays you can have insanely wacky hair. Coming from La Riche hair dye, you can be certain that throughout those six weeks it wont fade fast ensuring that you can keep this style throughout the holidays. Made with only safe ingredients, you can re-use this hair dye without worry and keep the look for even longer. Please Note: Hair dye results may vary depending on hair type, hair porosity and base colour.\n\t\t\t\t \t\n\t\t\t\t\t

","brand":{"@type":"Brand","name":"la riche"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"3.5"},"review":[{"@type":"Review","author":{"@type":"Person","name":"I***E"},"reviewBody":"If purplish black is what you want, go for the “neon blue”. Yes, my hair was a very pale bluish blonde before putting this dye on... and my hair still came out dark. I had it on for only 1 1/2 hours and diluted it with conditioner.It looks straight black inside the house or when light isn’t shining straight through it. When there is a lot of light, it is dark purple. I wanted a bright and vivid blue.I haven’t had it long enough to know how it stands up to shampooing and weeks of wear yet.\n ","reviewRating":{"@type":"Rating","ratingValue":"2.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"S***T"},"reviewBody":"Neon Blue is of the same high quality I expect from Directions but it has a surprisingly purple undertone. It's probably the warmest blue dye I've ever seen, and I'm not entirely sure it's not purple. If you want a more neutral or cool blue, I'd suggest Directions Atlantic Blue instead.\n ","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***Z"},"reviewBody":"It works but for some reason caused my hair to fall out...I don't think this is something that happens to everyone... I just noticed for me it was a lot of hair falling out. Not all my hair but clumps. Color bleeds out for months every time you wash your hair. Color did last better than other dyes.\n ","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"E***."},"reviewBody":"Gave a hint of blueish color of what I was looking for. Added to a Loreal hair color. I would purchase and recommend it.\n ","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***A"},"reviewBody":"As described, fast shipping\n ","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}}]},{"@type":"Product","name":"La Riche Directions Semi-Permanent Hair Colour Dye (all colours)","url":"/product/10712589","image":"http://ecx.images-amazon.com/images/I/517pwJ-IEVL.jpg","offers":{"@type":"Offer","price":2748,"priceCurrency":"CAD","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"ca","applicableCountry":["ca"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"AUTHENTIC LA RICHE HAIR DYE The most intense long-lasting Semi-Permanent Hair color on the market PRODUCT IN STOCK LOCATED AND SHIPPED FROM THE US  About LA RICHE Semi-Permanent Hair Dye Color - - Lasts 3 to 6 weeks, depending on porosity of hair. - Made from vegan ingredients and not tested on animals - Has the added benefit of conditioning the hair. - For most vivid results, we recommend that this product be applied to bleached or pre-lightened hair - 88 ML Bottle Directions  Shampoo the hair with a pH acid balanced shampoo, we recommend La RichĂ© Pre Colour Shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to achieve the best results. Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed. All directions colours can be mixed with each other to create your own unique shade. Recommendations Wear rubber or plastic gloves when applying the hair colour. Use vaseline, petroleum jelly or baby oil around the hairline to avoid staining of the forehead. As with all hair colours, we advise a swatch test first. Warning  Do not mix Directions with peroxide. Do not use on eyelashes. Do not use shampoo with conditioner included. Due to the semi permanent nature of Directions certain colours can sometimes leave a slight stain on materials and surfaces. NOTE REGARDING COMBINED INTERNATIONAL SHIPPING We combine shipping and the rate is specified under the Shipping and Payments Ebay tap. Please select your country to reveal the cost. Please note that due to limitation of the way Ebay combines and applys rates the system might not be able to do so automatically when selecting different colors. If that is the case please make payment","brand":{"@type":"Brand","name":"la riche"}},{"@type":"Product","name":"La Riche Directions Colour Kit Shampoo, Hair Dye & Conditioner 100ml-Lagoon Blue","url":"/product/10592060","image":"http://ecx.images-amazon.com/images/I/51sOslSuPnL.jpg","offers":{"@type":"Offer","price":3035,"priceCurrency":"CAD","availability":"https://schema.org/OutOfStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"ca","applicableCountry":["ca"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"The colour kit provides everything you need for your favourite Directions Hair Colour. The Colour Kit Contains: 88ml Lagoon Blue Colour Tub 100ml Colour Pre Colour Shampoo 100ml colour Protecting Conditioner 100ml Colour Protecting Shampoo Tint Brush Pair Of Protective Gloves Development Cap","brand":{"@type":"Brand","name":"la riche"}},{"@type":"Product","name":"4 x La Riche Directions Semi-Permanent Hair Colour Dye Box Of Four-Pastel Pink","url":"/product/10471813","image":"https://m.media-amazon.com/images/I/71DdTUTZkIL.jpg","offers":{"@type":"Offer","price":12545,"priceCurrency":"CAD","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"ca","applicableCountry":["ca"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"4 x La Riche Directions Semi-Permanent Hair Colour Dye Box Of Four-Pastel Pink","brand":{"@type":"Brand","name":"la riche"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"3.3"},"review":[{"@type":"Review","author":{"@type":"Person","name":"P***7"},"reviewBody":"cute color but did not last long","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"M***N"},"reviewBody":"Love this color, unfortunately it washes out rather quickly.","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"M***Y"},"reviewBody":"Came quickly but didn't stick to my hair like the other pastle colours wouldn't use it again. I like directions but the darker colours are better","reviewRating":{"@type":"Rating","ratingValue":"2.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"C***M"},"reviewBody":"Product was literally orange. Not even peach-pink, just orange.","reviewRating":{"@type":"Rating","ratingValue":"1.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"C***I"},"reviewBody":"My daughter wanted to go from dark red to pink. I started off by bleaching her hair over a couple of days. Then mixed the pastel pink dye with conditioner and left on for 20 minutes. It came out absolutely beautiful!After seeing how lovely it looked on my daughter I decided to try it on my highlights. I love it! I’m 47 and I think it’s so subtle I can get away with it.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"K***R"},"reviewBody":"Meine Freundin hat sich Ihre Haare gefĂ€rbt und die Farben weichen extrem ab, je nachdem wie viel Farbe man nutzt.Hier sollte man wirklich aufpassen, da ein ,, klares \" Ergebnis leider nicht möglich ist.Es gibt kein: ,, Nehme so und soviel Farbe und das entsteht \", sondern eher im Style von : Nimmst du zuviel, dann wird es verdaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaammt Pink :DBei dem 1. Versuch war es zu ,, blass \", beim 2. war es zu extrem.Also Augen auf beim Kauf, es sei denn der Chef hat nichts gegen so eine extreme TypverĂ€nderung, dann wĂŒrde ich eher sagen:Gönnt euch, aber sagt nicht, dass Ihr nicht gewarnt wurdet XD.Es fĂŒhlt sich anscheinend ganz frisch an und man merkt eine KĂŒhlung, Preis & Leistung ist im Rahmen, da ist eher Spielraum nach unten und die Genauigkeit ... naja, es hĂ€ngt wirklich von so vielen Faktoren ab, da kann man aber nichts dran Ă€ndern, zu mindestens ist es nicht blau geworden * Lach *3 / 5 * Im Gesamten von uns beiden.","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***R"},"reviewBody":"I had pre bleached my hair, applied this colour to the top of my head and lilac to the bottom, lilac took well, this colour didn't at all, same colour as when I bleached it","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}}]}]}}